Toluna QuickSurveys Articles and Guides provide an in-depth discussion regarding marketing research and online survey trends in the industry. Our expert writers discuss industry specific issues and methods to help you build and launch the most effective market research surveys.       

Worried about your Toluna data and the Heartbleed Bug? Don’t be. 4/17/2014

Worried about your Toluna data and the Heartbleed Bug? Don’t be. We’ve conducted an exhaustive review and can certify that our data has not been … read more

Customer Testimonials:

The TolunaQuick survey went really well last night – we completed in about half an hour. The pitch team were so mesmerised at how the system works that I had a huddle of them round my desk at 9.30pm last night watching the results come in real-time. I just love it!

Kirsty Higgins
Head of Insight
RAPP

Quick, cheap, visually impressive and highly credible. An almost addictive way of gaining up-to-the-minute insight or decision support.

Gary Hurry
Director of Marketing
ABN AMRO Commercial Finance PLC

We’re a full service market research firm who are always looking for new and innovative tools. We switched from Survey Monkey to TolunaQuick last year for our customer satisfaction work. It’s a flexible and easy-to-use tool – and what’s more it’s free to use! Love it!

Monika Svobodova
Senior Research Executive
Impact Research

I’m such a big advocate of Toluna that I think some people are beginning to suspect that I’m on their payroll. That’s not the case and my obsession with their service stems entirely from my love of their product, TolunaQuick.

Kelvin Newman
Creative Director
Site Visibility

Agency business is always fast moving, but developing an entire campaign strategy in one week with camera crews filming your every move is quite a unique experience. Toluna actually had a part in all this. Since we were under immense time pressure, we fielded a ‘mini-AA&U’ study using TolunaQuick. It is a perfect tool for quick turnaround research needs like this! In addition to the survey, we conducted a number of qualitative interviews, and looked at a ton of secondary research – all in the first few days of the project.

Robert Herbst
Research Director
FKM

02.01_Resources _Articles

Market Research 101

By definition market research is "any organized effort to gather information about markets or consumers."  In reality, market research is specifically geared to gathering information to answer key questions a business has about a variety of topics. 

In order to answer these questions, the research being done usual takes one (or more) of several forms: survey research, secondary research within already existing datasets, qualitative research including different types of observational techniques as well as contextual, probative research. 

With so many options available, how does someone new to market research decide what to do?  What follows are the steps someone new to market research should take before they start a project.

The Democratization of Market Research 

Nearly every product you interact with, from the car you drive, to the TV and movies you see, to the advertising to which you're exposed, has benefited from market research, a $32-billion and growing global industry. Businesses value such research. They demand it. And why should they not? Good research is vital to innovation and competitive advantage, bringing to light new needs as well as clues on how to satisfy them. Market research has some downsides too. It can be complicated, slow, and expensive - available only to big spenders with plenty of time on their hands.

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What We Like and Dislike: a C&M and Toluna ABC (and D) guide

People love brand activity on Social Media. But when brands embark on Social Public Relation programs, a lack of sanity and charisma can be fatal. Too much communication, no enough creative quality and a lack of understanding about how and why you are followed will result in diminished returns over time. While this may seem obvious, the devil is in the detail; your planning principles, your au
dience expectations, your messaging strategy and your engagement tactics. Our consumer research with Toluna tells what real people want on Social Media  and why, and offers some simple advice on how to put your best foot forward.

Click here to continue reading the downloadable PDF.