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Could this new Yahoo Mail feature be the trick to keeping hackers at bay? 67% think so. 4/2/2015

In January 2014, Yahoo fell victim to a hack that put an estimated 273 million Yahoo Mail users at risk when their user names and … read more

In January 2014, Yahoo fell victim to a hack that put an estimated 273 million Yahoo Mail users at risk when their user names and passwords were stolen from a third party. Over a year later, Yahoo is announcing a new method of accessing Yahoo Mail accounts… without needing to have a password on file.

This new on-demand login feature will send a unique code to the user’s mobile phone each time they access their account, which they’ll be prompted to enter in place of a password. See what they did here? In theory, a hacker would need to have physical protection of your phone in order to access your Yahoo account.

How keen are Yahoo users to this new feature? We asked 1,000 Americans, and here’s what we found…

To you knowledge, has your email account ever been hacked?
72% fortunate respondents say that to their knowledge, their email account has never been hacked, while 16% say they have. Another 12% suspect their email has been hacked at one time or another, but haven’t been able to confirm.

Not having to memorize an email password? That makes me…

yahoo chart

Does this feature mean more protection against hackers?
67% seem to think so, agreeing that this new feature would offer a higher level of protection against hackers.

Give you my cell number to access my email? No thanks!
54% say they’re uncomfortable having to provide their mobile number to Yahoo in order to access their email account.

Is Yahoo trying to be too innovative?
48% agree Yahoo is attempting to be too innovative and this new option is going to leave them more susceptible to hackers.

Will this new feature convert non-Yahoo Mail users?
25% who have an email provider other than Yahoo say this feature makes them more likely to make the switch with their primary email account, while 59% say despite this intended improvement, they’re not likely to switch. (16% are impartial)

To find out more on how Yahoo’s new email system works click on the link below: http://yahoo.tumblr.com/post/113708272894/a-new-simple-way-to-log-in

*Figures for age, gender, region, race, ethnicity, education, and income were weighted where necessary to bring them into line with their actual proportions in the population by using AskTheNation. AskTheNation takes sample size and panelist information like age, gender, race, ethnicity, education, region and household income into account, and weights the survey sample based on census data to bring them into line with their actual proportions in the population.

Weddings are a multi-billion dollar industry, but how are American couples cutting costs? 3/23/2015

As wedding season approaches, we teamed up with The Budget Savvy Bride to survey 1,000 women in the United States to find out what couples … read more

As wedding season approaches, we teamed up with The Budget Savvy Bride to survey 1,000 women in the United States to find out what couples are really spending, how they’re saving money, what they cut out, who paid the tab – and more! Check out our infographic below for the details.

The Dollars & Cents of Wedding Planning

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