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Why QuickSurveys

Think big, spend small

FREE

Think big, spend small

Surveying your own respondents? QuickSurveys is free! Asking Toluna? Our brand new, easy-to-use payment system is now credits-based and includes great bulk discount options

Get instant insights

FAST

Get instant insights

Get real-time answers as soon as your survey launches; get final results in just 24 hours when using AskToluna.

Follow the wizard

EASY

Follow the wizard

Our intuitive wizard and survey templates will help you create and deploy your survey with ease; data analysis is just as quick and simple.

Make it your own

TARGETED

Target your respondents

Choose who you want to send your surveys to. You can target the respondents based on age, gender, region, income and education level

Ask our community

CONNECTED

Ask our community

Send your survey to the Toluna Community and you’ll get answers from the world’s largest, most heavily-profiled and highly-engaged online research community.

Be an MR pro

UNIVERSAL

Be an MR pro

QuickSurveys is for anyone looking for fast feedback – from market researchers to small business owners, ad planners to students.

Case Study: GolinHarris

How GolinHarris Made The Trends Its Friends

When global PR consultancy, GolinHarris, needed to keep abreast of trends in multiple fast-moving markets, QuickSurveys had the answers…

The Background

A diverse portfolio of clients

For GolinHarris, staying abreast of market trends has always been business-critical. A global PR agency with a diverse portfolio of clients, it is depended upon to understand, and give strategic guidance on, the many challenges facing different businesses from a multitude of different sectors.

The Challenge

Understanding multiple markets in an accelerating world

With markets are moving at an ever-increasing rate, GolinHarris – and indeed all such agencies – were becoming challenged to predict trends in the months and years ahead. Moreover, the ideas that GolinHarris presented to its clients often required solid supporting evidence – particularly when the client came from a different perspective.

Meanwhile, clients everywhere had come to expect better preparation, better answers and better results from their agency partners. Clients expected….and GolinHarris had to deliver.

The Objective

A cost-effective way to stay ahead of events

What GolinHarris needed was a solution that would enable the agency to stay ahead of events. It needed the ability to test different ideas and develop convincing data before developing full-blown studies for its clients. This it had to do cost effectively and, most importantly, quickly.

The Solution

Real insights in real time

GolinHarris soon discovered the answer: QuickSurveys. Not only was this DIY survey tool packed with advanced capabilities yet extremely easy-to-use, it was directly linked to the Toluna Community: some 6+ million heavily profiled, highly engaged respondents in 40 markets – ready and waiting to respond to questions.

Most importantly for GolinHarris, data from the Toluna Community was available within hours – this as opposed to the months associated with a traditional market research survey. Also, thanks to the community’s heavy profiling, results could be viewed by all key demographics.

In essence, the data from the Toluna Community provided GolinHarris with a clear picture of real-time trends across multiple markets.

The Results

A "must-have" tool for every client engagement

For GolinHarris, QuickSurveys has now evolved into a must-have tool for virtually every client engagement – from business development and message-testing to measurement and metrics – both within the US and internationally.

The Client’s Verdict

Feedback from Mark Rozeen, EVP, Insights & Innovations, GolinHarris

Mark Rozeen, GolinHarris EVP of Insights & Innovations, gave his feedback on QuickSurveys…

Client acquisition & retention: “To put it simply, our clients have been impressed. For example, when pitching to a language learning software company, we decided to run a quick exploratory survey targeting 750 respondents in the US – with results returned in less than 10 hours. During the pitch, we demonstrated to the client that we already had a good picture of their customer base and, more importantly, the market’s opinion of their software. All of this was backed up by percentages and graphs and we could even show them the results by sex and age. The client was really impressed that we could cut directly to the main topic.”

A real consumer community for ‘crowd-sourcing’ ideas: “We’ve also used QuickSurveys to pre-test and source ideas. We can add videos and images to survey questions to test the most effective advertising ideas or PR concepts before they’re developed into something more substantial. Obviously this saves us a lot of time and trouble. Ultimately, we can sense-check our ideas before we present them to clients or build a more complicated customer survey.”

A must-have for further research projects: “We usually undertake custom research for our clients, but we’ve become so reliant on QuickSurveys that it’s become a ‘must-have’ tool for research projects. A full-blown custom research study may take a few months, Omnibus at least a week, but QuickSurveys takes only a few hours – whenever you want it.”

Substantial cost-savings: ”We always see the cost before launching a QuickSurvey survey, so we can change the number of questions and the number of respondents accordingly. Also by pre-testing concepts and ideas first, we’ve potentially saved tens of thousands of dollars.“

***

More About GolinHarris

GolinHarris is a leading public relations firm built on 50 years of commitment to its clients, its values and its employees. Its professionals in 34 offices around the globe build long-term partnerships based on mutual trust. Bold thinking and flawless execution produce meaningful results for client partners. GolinHarris offers a distinctive combination of global resources and world-class expertise—with tailored approaches and personal, focused attention.

Visit www.golinharris.com

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Case Study: Econsultancy

How research into social gaming became child’s play for Econsultancy

When digital publisher Econsultancy sought to create a comprehensive market report on social gaming, QuickSurveys supplied the solution…

The Background

A go-to resource for 240,000 professionals

Every month, more than 240,000 Internet professionals from some of the world’s biggest brands rely on Econsultancy for education and training. A digital publishing and training group, Econsultancy publishes practical and time-saving research to help marketers make better decisions about the digital environment, build business cases, find the best suppliers, look smart in meetings and accelerate their careers.

The Challenge

Launching a definitive guide on Social Gaming

2010 saw Econsultancy on the verge of a major project – a series of ‘Smart Packs’: comprehensive market reports exploring emerging areas of digital marketing. The first report in the Smart Pack series was to focus on Social Gaming. The challenge Econsultancy faced, howewer, was that the consumer research reports currently available on the market did not provide the proprietary data needed for the report – not did they cover all the areas that Econsultancy wanted to explore.

The Objective

Getting quality data in a short time span

In order to really understand consumer behaviour around Social Gaming – and to create a valuable, actionable report – Econsultancy clearly needed a programme of market research. What’s more, to achieve enough proprietary data, it would need to survey thousands of respondents. The problem was, time was very short. In fact, the report needed to be compiled within just a few weeks. Econsultancy’s objective, therefore, was to reach as many people as possible as quickly as possible.

The Solution

2,000 respondents, results in 24 hours

To Econsultancy, the answer was obvious: QuickSurveys. A market-leading, self-service online survey tool, QuickSurveys would enable Econsultancy to ask all the right questions – quickly and cost-effectively.

Most importantly for Econsultancy, QuickSurveys was linked to the Toluna Community: the world’s largest online research community, which could deliver full survey results in just 24 hours.

Econsultancy was therefore able to launch a bespoke survey questionnaire to 2,000 members of Toluna’s 600,000-member community in the UK – and to collect results by the following day.

The Results

Report launches on time & on budget

Econsultancy’s 38-page Social Gaming report was launched on time and on budget. It included market trends, key statistics and case study examples of companies using social gaming for marketing.

The Client’s Verdict

Feedback from Aliya Zaidi, Research Manager, Econsultancy

Econsultancy was impressed. Here’s what Aliya Zaidi, Research Manager at Econsultancy, had to say:

Speed to market: “We were able to create our survey within a few minutes and collect the final results a couple of hours after the survey was launched. This was extremely quick and easy!”

Scalability: ”Another thing that impressed me about QuickSurveys is its scalability. If in future I want to run a smaller respondent sample, say 500 or 1000, I need only to change the number of respondents. It’s that simple.”

Proprietary data thanks to real flexibility: ”I really value the flexibility of QuickSurveys. I was able to choose the number of questions, the number of respondents, the markets, the question types… Being able to create the questionnaire in exactly the way I wanted saved me a lot of time and trouble, and resulted in genuinely proprietary data.”

First-rate community of respondents: “These days, you can get online survey tools at a relatively small cost (although not usually of the Toluna quality), but the ability to tie it up with a first-rate consumer community is what makes QuickSurveys stand out from the crowd. I didn’t have to worry about the quality of the data and once the survey was launched to the Toluna community, the result took care of itself.”

Thousands saved in data acquisition: ”Cost control came from two things: choosing the number of questions and choosing the number of respondents. We only paid for what we used. Ultimately, we created a totally customised survey without paying a hefty price to a large research agency.”

Data analysis made easy: “In most cases, data analysis is even more important than data itself. We needed to see the whole picture but also to look at things from different angles. This was easy with QuickSurveys. The survey results were viewable by age, gender, income level, education and region: exactly what we needed to analyse the data. It was displayed visually, and we could also download the original data to create our own charts.”

***

More About Econsultancy

From offices in New York and London, Econsultancy hosts more than 100 events each year in the US and UK. Many of the world's most famous brands use Econsultancy to educate and train their staff; these include Google, Yahoo, Dell, BBC, BT, Shell, Vodafone, Virgin Atlantic, Barclays, Deloitte and many more.

Visit www.econsultancy.com

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