Sony Music Entertainment's Mark Uttley, VP of insights at Sony Music's entertainment’s global insight lab, spoke to Didgiday about how a new survey tool that utilizes first-party data helped shaped the company's marketing strategy. The most recent campaign asked fans to fill out surveys.
George Terhanian joined Toluna in September 2010 and serves as President of Toluna, North America and the company’s Chief Strategy and Products Officer. Imagine that … read more
Recently, Toluna ran a QuickSurvey™ asking 1000 US-based respondents about workplace satisfaction. Respondents working full time jobs were asked how long they intend to stay … read more