With more and more people using smartphones, it is unsurprising that location based check-in services such as Facebook Places and Foursquare are becoming increasingly popular. Brands are seeking to capture this interest and raise awareness for their presence on these services by offering incentives and rewards for users who check-in to brand-owned locations.
In the run-up to Christmas, advertising on UK television reaches fever pitch as companies vie for exposure on the finite amount of commercial airtime available to them. It is with great interest, then, that the UK TV regulator Ofcom is reviewing its stance on product placement during programming.
’Social media strategy’ is a common buzz-phrase in today’s marketing world. Since its Pages platform launched in 2007, brands like Starbucks, Coca-Cola and Skittles have been using Facebook for business, amassing over 45 million ‘Likes’ between them. According to an infographic released by Mashable, the average Facebook user follows 8.7 brands.
Posted by: QuickSurveys