Friendsgiving is a relatively new celebration occurring within the week surrounding Thanksgiving, made popular by millennials and is quickly becoming a standard tradition. The celebration involves an informal gathering of close friends around huge meal, typically in pot-luck form. Many attendees arrive in athleisure or pajamas to prepare for a meal including traditional Thanksgiving dishes, nontraditional items such as pizza, and even platters that cater to certain diets such as vegans. The increase in popularity for holding such an event includes reasons ranging from wanting a day dedicated to appreciating friendships to becoming the replacement for Thanksgiving for those who live too far away from home. Inspired by last year’s post, we decided to re-run the survey to see the results this year.
Toluna QuickSurveys asked over 500 US respondents for their opinions and experiences with Friendsgiving. Let’s look at the top findings regarding respondents’ behavior in terms of attendance, spending, hosting, and best of all, cooking.
To learn more about how Toluna QuickSurveys analyzes real-time data from each study, check out our blog on TolunaAnalytics and its functions.
This survey was run with Toluna QuickSurveys, the leading consumer digital insights platform. The data from this survey is based on 894 respondents, and Toluna’s proprietary weighting algorithm, SmartSelect was used for age, sex, race/ethnicity, education, region and household income to bring them into line with their actual proportions within the population. Toluna QuickSurveys can now guarantee a minimum of 1,000 nationally representative completed interviews – in no less than 21 countries – in 24 hours or less. See for yourself and sign up here!