DiGiDAY Interview with Sony Music’s Mark Uttley on First-Party Data

DigiDAY interviewed Sony Music on how Toluna QuickSurveys is used to get frist-party data from consumers:

Sony Music Entertainment’s Mark Uttley, VP of insights at Sony Music’s entertainment’s global insight lab, spoke to Didgiday about how a new survey tool that utilizes first-party data helped shaped the company’s marketing strategy. The most recent campaign asked fans to fill out surveys. Read the full story here.


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