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PRICING AND CREDITS
USING TOLUNA QUICKSURVEYS
SURVEY ARTICLES AND GUIDES
SURVEY CREATION TIPS
Pricing and Credits
Creating your free survey - Toluna QuickSurveys is 100% free when you poll your own group. Simply build your survey, upload your contacts and launch.
Reaching a different audience - When you want a new, larger or a more targeted audience, we offer access to a panel of over 8 million members – at a fraction of the cost of other solutions.
Calculating the cost of surveying the Toluna community - There are three elements to consider when calculating the cost of a Toluna QuickSurvey: How many questions you ask, how many responses you want and how many target-specific demographic groups you choose.
Toluna QuickSurveys pricing is credit-based. A single credit costs $0.35 (£0.20 in the UK/€0.25 in the Eurozone), which buys you 1 question and 1 response from the Toluna community. Say your survey has 5 questions and you want 500 responses. That’s 5 x 500 x $0.35 = $875 (2,500 credits).
Targeting specific audiences - Pay a premium and you can select up to 3 demographic targets (not including country) from the 11 types listed. Each target adds a 25% charge to your survey. Please note that credits are based on the number of respondents who start your survey. If 500 respondents take your survey but filters and screening questions reduce that number to 300 qualified responses. The cost is still based on 500 total responses.